WWF in South Africa
In 1968, Prince Bernhard of the Netherlands (then President of the World Wildlife Fund) approached Dr Anton Rupert, a successful South African businessman and conservationist, to become involved in the conservation of South Africa's wildlife and nature. Rupert was supported by a group of local businessmen who soon realised that something had to be done quickly to preserve South Africa's biodiversity, its plants, animals and ecosystems. In 1968, the Southern African Wildlife Foundation was founded, which later became the Southern African Nature Foundation and was renamed WWF South Africa in 1995. Since its foundation, WWF has been dedicated to the protection of South Africa's natural heritage. This includes plant and animal species, as well as humans. In 2018, WWF South Africa celebrated 50 years of successful environmental protection.