Empowering Women in South Africa's Wine Sector

Reflections on National Women’s Day

Let’s start with a light-hearted joke:

Why do women often have better instincts than men?

Because they read the manual.

This may seem exaggerated, but it reflects a phenomenon we observe daily.

Our focus today is on the National Women’s Day, celebrated in South Africa every August 9th.

This day remembers almost 20,000 women of all races who protested at the Union Building in Pretoria against apartheid and the oppressive pass laws in 1956.

This march illustrated the unity and strength of the Anti-Apartheid Movement, demonstrating that resistance is not merely a man's issue.

In retrospect, this event played a pivotal role in the path to ending apartheid.

However, the fight for equality and recognition continues. Women are still not regarded as equals in many parts of South Africa.

Statistics indicate that as of August 2022, 47% of South African women were unemployed while 64% of men were in formal jobs.

Despite advancements, 66% of leadership positions remain dominated by men, with only a third being filled by women.

Fortunately, more girls are graduating high school each year. Yet, women still earn less on average, often despite better qualifications.

At the beginning of the 21st century, women were rarely hired as cellar assistants. Today, the scenario has shifted significantly.

Women are now essential members of teams across various wineries.

Two decades ago, this occupation was often seen as a “man's job.” Women had to work hard to prove their competence.

Clear communication and professional boundaries are now incredibly important. They help prevent overwhelm and foster long-term satisfaction.

Women in the wine industry frequently emphasize the importance of mental strength, even if they are not always conscious of it.

Melinda Gates aptly stated, “A woman with a voice is, by definition, a strong woman – but finding that voice can be challenging.”

Women contribute valuable perspectives and skills. Intuition and empathy enhance traditional leadership traits like logic and resolve.

Winemakers confirm that teams with women tend to be more productive. Diverse approaches often lead to more effective solutions.

Women promote collaboration, enhance communication, and contribute to greater workplace satisfaction.

They frequently assume mentorship roles and willingly share knowledge – a vital aspect for sustainable success in the cellar.

Good communication is the foundation of stable workplace relationships. Women are often there to support colleagues in challenging situations, helping them navigate their paths.

A colleague in the industry summarizes it well: “The individuals who accompany us on our journey are more important than the destination itself.”

Source: Msimang, Z., “Employing more women and paying them equitably will build better businesses and a more just society”, The Mail & Guardian, August 29, 2022