Discover Rooibos Tea in Cederberg

The Growth of Rooibos Tea

Rooibos tea was recognized in 2021 with a Protected Designation of Origin (PDO) by the European Union. This means it has a distinct geographical origin and a specific production process in that area. The Rooibos plant is uniquely cultivated in the Cederberg region of the Western Cape.

Other renowned PDO products include Champagne from France and Feta cheese from Greece.

Currently, Rooibos stands as the only PDO product from South Africa.

Cederberg, the Origin of Rooibos Tea

This recognition empowers farmers in Cederberg to sell more tea in Europe and draws tourists keen to explore the cultural and historical significance of this unique region. Visitors wish to learn firsthand how Rooibos is cultivated and immerse themselves in its rich heritage. The Cederberg region is experiencing growing interest.

“The PDO recognition of Rooibos has heightened awareness in Europe about its unique origins,” notes Adele du Toit from the SA Rooibos Council (SARC).

“Many tea plantations here are over a century old, making a visit to this area and delving into its tea culture an exclusive experience. A tea tour reveals an entirely new world.”

Sanet and Marietjie, founders of the Rooibos Route in Clanwilliam, acknowledge the rise in visitor numbers. “We’re welcoming tourists globally, particularly from Germany and Switzerland. Clanwilliam has become popular among South Africans seeking seclusion,” mentions Sanet Steher.

The Rooibos Route offers a detailed exploration of Rooibos tea, from cultivation to cup, showcasing local farms, trails, restaurants, and accommodations.

The Cederberg region undeniably deserves the attention of those drawn to South Africa's most cherished hot beverage.