Van Loveren Canna Club: Women Empowerment & Community Growth

The Canna Club, founded in 1989 by the wife of one of the Van Loveren founders, remains central to Van Loveren’s social initiatives. Named after the red Canna flowers growing among the vineyards, the club represents strength, beauty, and rootedness.

What started as a small initiative has grown into a hub for connection, learning, and support. Women share experiences, learn from each other, and grow together professionally and personally.

The Canna Club promotes equal exchange, builds confidence, and opens new perspectives. Many participants develop skills, take on responsibilities, and strengthen their community roles.

Van Loveren believes that empowered women lead to stronger families and communities. The Canna Club demonstrates how sustainable change emerges quietly, steadily, and from within.